Gap Analysis2022-04-22T16:54:47+00:00

Business Health Check

What is a Business Health Check ?

Have you hit a brick wall in your business? Do you keep coming up against the same issues again and again but can’t understand why? A Business Health Check could be the solution!

Think about it from your own health perspective…… If you had a repeat illness or pain you would visit your Doctor for their expertise, you would then trust that advice and take on board the steps prescribed to gain improvement. A Business Health Check works in the same way, we look at the problems that are occurring in your business and then we uncover the cause. Once we understand this we then put in place the correct steps so that you can improve the health of your business.

Where do we start?

We start the diagnosis with a detailed survey followed by a detailed 1-2-1 session to assess each area of the business. Working together to understand the current position of the business, seeing the gaps that need attention and then deciding what action needs to be taken in order to strengthen the business and why.

This is ideal for people who want to make changes in their business but are stuck with where to start. If you are looking to improve and strengthen your business and you are ready to take it forward to the next step this session will help you do just that. You will leave the session with clarity and a set action plan to help get you to where you need to be with your business. Sometimes someone with an outside perspective can find things that may be right under your nose.

A full day session to compare your businesses actual performance and results with your goal. This method will identify missing strategies, structures, capabilities, processes, practices, technologies or skills. We can then work together to find solutions and take the necessary steps that will help the business meet its goals. In essence we will audit the business and set a clear plan to help move it forward.

When I first met Hayley my business was stuck and not really going anywhere, after working with her the business is now growing, her advice is invaluable. Thank you
Rachael Clifford
Rachael Clifford
Great advise and support from someone who has built massively successful businesses and can draw on the experience that comes with that. I'd highly recommend iekos for any startup business, or if you are wanting your business to take the next step.
Aubrey Harmony
Aubrey Harmony
Hayley was a massive support to me when i set up my business, helping me with everything for branding ideas to the financial set up. It was amazing to have her on hand as a sounding board having never set a business up before. I can not recommend her enough.
Lisa Betsworth
Lisa Betsworth
In working with Hayley and iekos we have been able to expedite our ability to hire by rapidly implementing critical policies and processes. Her advice and template documents were invaluable.
Paul Ridgway
Paul Ridgway
Working with Hayley was really helpful, her practical idea and advice have really helped our business run more efficiently. The fact that Hayley has grown her business from scratch was key to her understanding our pressures and challenges, and made her support even more credible.
Abi Golland
Abi Golland
Hayley provides invaluable insight to help build your business. Working with iekos has helped to focus my efforts on my businesses profitable growth areas. Having support and structure has made things so much easier and I have achieved more with her support in a few months than I could have imagined.
Abby Abrames
Abby Abrames

How does it work?

Client Name: Lucinda Birtles

Business Type: Awards Writer

Service provided: Business Gap Analysis Session

Lucinda came to me because she was overwhelmed with her business but she was also juggling a part time job, and a young family.

She was so exhausted and frustrated that she lost her passion and as a result of that she was considering closing the business down.

While doing a business gap analysis we established that her business was actually very successful and to close down a successful business made no logical sense, so we started to look at areas where we could improve the business and where she could free up her time.

She decided that she wanted to have a slight rebrand because her business name wasn’t reflective of her branding and she also went off to set up a new website as well as a new list of more defined products and services to set the right foundations for her growth. We came up with a number of different ways that she could expand her reach into the marketplace to gain more clients so she would continue to grow her business.  As a direct result she became so busy that she decided to leave her part time job and focus all of her efforts and energy on building and growing her business.  She now has a business that works for her instead of against her and she even has time to spend on some other business interests as well as quality time with her family.

What a year! I have been writing awards entries for years but nearly all were cancelled overnight. Keeping in close contact with the organisers and the local press has however allowed me to stay on top with all the new virtual events and I have been working with a number of new clients helping them to prepare for 2021. I have even contributed to some of JP Media’s webinars helping guide people through awards and how they can make a difference. 2020 has been a change but using this time to find new ways to run my business has been rewarding in some ways”.

Lucinda Birtles, Pure Awards founder


What is your WHY? In order to move forward you need to know what this is. You need to go back to basics and relight the fire within you and your business. You need to be passionate about your business and enjoy the journey!


You cannot move forward in your business if you don't know where you are right now. Understanding the true position of your business is a vital exercise to prepare and guide you on the changed needed in order to make progress.


The most important element of business improvement is strategy. It defines your vision, helps keep you focused on the tasks you need to complete and provides you with a map of how you are going to get there!

Proven Business Success

“We just needed some advice to get on top of our employment issues, not having inhouse HR personnel made it really difficult for us to understand our obligations and what we needed to do. With very little disruption, Iekos helped us to understand the process and got buy in from our team too, thank you”. 

Gavin - Manager, PCMS Engineering

“Working with Hayley has been the game changer for us, we knew we needed to change in order to move forward we just didn’t know how. Having a structured approach to this has really helped get a plan in place that is realistic to follow” 

One to one sessions to help with the design and plan for implementation of new internal operational processes to ensure continuity and consistent quality of service and product.

Also, the implementation of full HR policies and procedures to aid and minimise HR issues.

“We had grown successfully over the last 5 years, but we hadn’t adapted what we were doing in order to stay on top of things. We were overwhelmed with the amount of work but just employing more people wasn’t helping. iekos helped us to change how we do things to make the business more streamlined and ultimately gave us a better focus”. Partner

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